Digitization and new technology offers enormous opportunities for companies to increase relevancy for customers. Flowresulting helps companies to spot those opportunities in an early stage and to grow faster.
Digitization and new technology offers enormous opportunities for companies to increase relevancy for customers. Flowresulting helps companies to spot those opportunities in an early stage and to grow faster.
In times of technological innovation and changing customer needs, companies must constantly ask themselves whether they are active in the right part of the market. The most important question “where to play” determines to a large extent the strategy of a company.
Flowresulting helps companies to answer this question: where are the opportunities, and with which proposition and positioning do we hit the spot?
Many markets are turned upside down by new technological opportunities. Those who recognize too late what impact they have run great risks. Whoever realizes its potential on time, can grab great opportunities. We help companies to make disruption work for themselves. By renewing proposition, positioning or business model. Our approach is characterized by the fact that we link technological developments and market trends with in-depth analyzes of customer needs. Because technology is never a goal in itself. Successful disruption occurs only when there is a better solution is offered to customers than what is available in the market.
A winning proposition starts with insight into the value that a customer assigns to the various parts of the proposition. Insight in the current value, but also into the value of possible new features and services.
What does our brand stand for, in which are we distinctive, and how do we ensure that (potential) customers know and experience this? The answer to these questions are the basics for customer preference and is the most effective weapon against price competition. We help companies to develop a distinctive and credible positioning. Good positioning requires choices. Because: “If you try to be everything to everybody, you end up being nothing to anybody.” Yet we often see that positioning becomes visible in abstract slogans that give customers little guidance. Customer promises are a proven concept of our company to prevent this.
Customer promises offer various benefits: