Fast and sustainable growth requires insights into the elements of the product or service that add value for the customer. Although this seems obvious, we estimate that 9 out of 10 companies don’t have the basics right in this respect. Main reason for this: value-based pricing is a quite complex area of expertise. Flowresulting makes value-based pricing easy. We have a proven track record of significantly increasing profitability in various sectors both in the Netherlands and in international context.
We help you to answer these questions for your company:
- What are customers willing to pay for specific product/service features?
- Which features should new proposition offer to facilitate successful market introduction, and at what price?
- Is it possible to improve profitability by lowering quality or service levels (taking the value out)?
- What benefits should be highlighted in marketing communication?