How to determine the optimal price for a new product? Unigarant (subsidiary of the Dutch traveler’s association: ANWB) developed a new bicycle insurance and asked flowresulting for advice.

Volkswagen Pon Financial Services (VWPFS) is the market leader in the fast-growing private lease market, with a 25% market share. VWPFS asked flowresulting the question: What promotions are most effective to retain customers?

Question presented to flowresulting: how do we ensure growth in market share and margin in the price-sensitive car maintenance market? Flowresulting advised to investigate the potential of value-based pricing as a lever for growth.

IPP is one of the leading pallet poolers in Europe and ships over 50 million pallets each year to customers throughout Western Europe. The company is part of the Faber Halbertsma group, a family owned business with a history since 1891. IPP asked flowresulting to advise the company in defining its Pan European brand positioning.

Ambition SEAT: to strengthen its position as a distinctive car brand in the Dutch automotive market. Question to flowresulting: support the development of a growth strategy that results in a profitable and sustainable market position for dealers, importer and OEM.

Flowresulting was presented the following question: How can we increase our service level and make it clear to our (potential) customers that we deliver the best service?

With over 4,3 million members, the ANWB (Dutch traveler’s association) is the largest association in the Netherlands and, besides the largest banks, one of the largest providers of credit cards. ANWB offers two different credit cards and was contemplating whether this was the optimal offering.

Dutch insurer Interpolis introduced a new service for companies: ‘CyberInZicht’ (cyber insights). This service is new in the Dutch market, which comes with a challenge: how should such a new service be priced? Interpolis approached the pricing experts of flowresulting with this question.

Data: the fuel for a proactive customer relation