case 2 July 2020 Unigarant – Optimal price for new bicycle insurance How to determine the optimal price for a new product? Unigarant (subsidiary of the Dutch traveler’s association: ANWB) developed a new bicycle insurance and asked flowresulting for advice.
case 2 July 2020 Car leasing company – Which promotions are most effective to retain customers? Volkswagen Pon Financial Services (VWPFS) is the market leader in the fast-growing private lease market, with a 25% market share. VWPFS asked flowresulting the question: What promotions are most effective to retain customers?
case 2 July 2020 Optimal proposition & price for SEAT after sales Question presented to flowresulting: how do we ensure growth in market share and margin in the price-sensitive car maintenance market? Flowresulting advised to investigate the potential of value-based pricing as a lever for growth.
case 22 March 2020 Pan European brand positioning for IPP IPP is one of the leading pallet poolers in Europe and ships over 50 million pallets each year to customers throughout Western Europe. The company is part of the Faber Halbertsma group, a family owned business with a history since 1891. IPP asked flowresulting to advise the company in defining its Pan European brand positioning.
case 22 March 2020 SEAT NL – Growth Strategy 2020 Ambition SEAT: to strengthen its position as a distinctive car brand in the Dutch automotive market. Question to flowresulting: support the development of a growth strategy that results in a profitable and sustainable market position for dealers, importer and OEM.
case 22 March 2020 Volkswagen Commercial Vehicles – Customer Service promises Flowresulting was presented the following question: How can we increase our service level and make it clear to our (potential) customers that we deliver the best service?
case 27 May 2019 ANWB – Optimization credit card portfolio With over 4,3 million members, the ANWB (Dutch traveler’s association) is the largest association in the Netherlands and, besides the largest banks, one of the largest providers of credit cards. ANWB offers two different credit cards and was contemplating whether this was the optimal offering.
case 27 May 2019 Interpolis – Optimal price for cyber prevention check Dutch insurer Interpolis introduced a new service for companies: ‘CyberInZicht’ (cyber insights). This service is new in the Dutch market, which comes with a challenge: how should such a new service be priced? Interpolis approached the pricing experts of flowresulting with this question.
27 May 2019 An interview with Egmont Philips, Marketing Director at DAS Data: the fuel for a proactive customer relation